Broadcaster ITV has won the television rights to the FA Cup.
FA chief executive Brian Barwick said he was “delighted” after ITV paid 425m to show the competition over four years, in partnership with Setanta Sports.
The deal, due to begin from August next year, also includes England’s home qualifiers for the 2010 World Cup.
Equivalent to some 100m-a-year, it leaves the BBC with no live football outside major international tournaments.
It is being seen as a coup for Michael Grade, the new ITV chairman after the BBC and Sky held the rights for the last seven years.
Mr Grade said: “Our position is now substantially enhanced as the leading terrestrial free-to-air sports broadcaster.
“The FA has run an intense bidding process and we are delighted to be the winners with Setanta. It is a great deal for all of us.”
The deal places a question mark over the BBC’s ability to hold on to some of its top presenting talent.
With virtually no live matches to front it could struggle to keep the likes of Gary Lineker and Alan Hansen.
Football is currently being flooded with cash as broadcasters compete for audiences.
Last year, the Premier League sold a three-year rights package for 2.1bn, an increase of 605m on the previous deal.
